Project Disciplines
Modernized Web Experience and Branding
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Propelling Conversions with Web Innovation
ArtVersion designed and developed a new website for the Youngblood brand that focused on creative ways to drive consumer conversions and user engagement.
This initiative was achieved within the intersection of visually engaging design and intuitive user experience. The website was also carefully developed for Shopify integration, and since conversions were key, ArtVersion’s development team made sure that its transition to mobile also offered a seamless experience for easy check-outs.
Extensive research and user demographic data analysis went into the development process to ensure that the tonality resonated with Youngblood’s consumers within both the design and the content curation developed. Additionally, the ease of use within the navigation and user journey pathways made it easy for users to find the products they were interested in as well as capture their attention for the new product line.
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Brand-focused Design Language Development
The overall design language was focused on creating a brand that evoked affordable luxury while appealing to both existing and new customers.
ArtVersion’s designers juxtaposed black and white imagery with pops of vibrant colors to punctuate elegance and visual engagement. The use of overlays and gradients brought new life to the website. The graphic design details also provided a new touch of innovation. Additionally, the inner pages, especially the product pages, were enriched with vivid colors and sharp clarity, designed to captivate the attention of potential buyers navigating the eCommerce platform.
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Color Selections
The color story for Youngblood was curated to further add to the affordable luxury aesthetic. The deep blue and teal color choices conveyed a modern feel, to represent that the Youngblood brand is upscale and accessible. The inclusion of black anchored the palette, for a touch of timeless elegance that promised sophistication without pretension, appealing to consumers seeking luxury within reach. The black further tied into the black-and-white imagery found throughout the website.
Typography
Helvetica was the selected typography that perfectly complimented the color palette by reinforcing the overall theme. Its legibility and versatility presented clarity and readability, ensuring that the brand's message was delivered effortlessly. The typeface is renowned for its neutrality, which allowed the quality of the apparel and watches to stand out.
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Cohesive Collateral
In tandem with the digital design initiative, ArtVersion developed print collateral and assets for Youngblood’s new product launch and brand reintroduction.
The collateral reflected the newly established brand language across mediums such as business cards, packaging design, advertisements, internal collateral, and all marketing materials. The initiative also included the creation of a comprehensive brand manual, detailing brand guidelines and usage protocols. This ensured that internally, the Youngblood team was aligned on the new brand standards, while externally, introduced and showcased the refreshed brand identity to the world. Alongside, the revitalization extended to both print and digital mediums, thoroughly redefining Youngblood’s brand identity with a modern and innovative edge.
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The Outcome
Modernity, sophistication, and memorability were all achieved after the website launch, and brand refresh.
The new look and feel helped drive Youngblood consumer conversions and helped elevate their branding with a memorable market positioning in the lifestyle and apparel industry.
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